ELEVATE 2025-Motivate
ELEVATE 2025-Motivate
Keynote: Navigating the post-localization landscape: Trends shaping the future of Language Service 主题演讲：驾驭后本地化领域：塑造语言服务未来的趋势
This keynote session examines key trends transforming the language industry as it evolves in the post-localization era. Topics include advancements in accessibility, the growing role of AI, and strategies for achieving measurable ROI. Attendees will explore how to align localization with accessibility and user experience while addressing emerging challenges. 本次主题演讲探讨了在后本地化时代发展过程中改变语言行业的主要趋势。主题包括可访问性的进步、AI 的日益重要作用以及实现可衡量的 ROI 的策略。与会者将探索如何在应对新出现的挑战的同时，使本地化与可访问性和用户体验保持一致。
The session also provides practical approaches to leveraging AI and data-driven solutions, offering a clear perspective to help organizations adapt and succeed in a rapidly changing global landscape. 该会议还提供了利用 AI 和数据驱动型解决方案的实用方法，为帮助组织在快速变化的全球环境中适应并取得成功提供了清晰的视角。
The future localization platform: Translating everything in 2030 未来的本地化平台：在 2030 年翻译一切
Over the past five years, technological advancements have reshaped the way we work at an unprecedented pace. But what about the next five years? Will innovation continue at the same breakneck speed, and how will it shape the future of localization? 在过去的五年里，技术进步以前所未有的速度重塑了我们的工作方式。但未来五年呢？创新是否会以同样惊人的速度继续下去，它将如何塑造本地化的未来？
In this session, we’ll explore what localization might look like in 2030, examining emerging trends and potential disruptions. We’ll also discuss the rise of agentic AI—intelligent systems that take on more autonomous roles in workflows, improving decision-making, automating processes, and enhancing consistency across languages. How will these advancements transform the industry, and what opportunities and challenges will they bring? 在本次会议中，我们将探讨 2030 年的本地化可能是什么样子，研究新兴趋势和潜在的颠覆性因素。我们还将讨论代理 AI 的兴起，代理 AI 是一种智能系统，在工作流程中承担更多自主角色，可改进决策、自动化流程并增强语言间的一致性。这些进步将如何改变行业，它们将带来哪些机遇和挑战？
Why cloud and AI are the tech power duo 为什么云和 AI 是技术强者
As technology continues to evolve, the combination of cloud and AI is transforming how businesses operate and scale. In this session, presented by AWS, we’ll explore how cloud technology and AI work seamlessly together to drive efficiency, innovation, and scalability across industries. From enhancing decision-making processes to streamlining workflows, this powerful duo is revolutionizing how businesses manage and leverage data. Join AWS as they dive into the practical applications of cloud and AI, and discover how this dynamic partnership is shaping the future of technology. 随着技术的不断发展，云和 AI 的结合正在改变企业的运营和扩展方式。在本次由 AWS 主讲的会议中，我们将探讨云技术和 AI 如何无缝协作，以推动各行各业的效率、创新和可扩展性。从增强决策流程到简化工作流程，这对强大的二人组正在彻底改变企业管理和利用数据的方式。加入 AWS，他们将深入研究云和 AI 的实际应用，并探索这种充满活力的合作伙伴关系如何塑造技术的未来。
Re-imagining corporate translations in the era of AI 在 AI 时代重新构想企业翻译
The Dell team will walk through the process we followed as we re-imagined translations at Dell through our migration from traditional translation practices used via TMS to the Evolve based processes enabled via Trados Enterprise. Dell 团队将介绍我们在 Dell 重新构想翻译时遵循的流程，从通过 TMS 使用的传统翻译实践迁移到通过 Trados Enterprise 启用的基于 Evolve 的流程。
How can you safeguard privacy today and in the future? 您如何保护当今和未来的隐私？
As AI continues to transform the localization industry, the handling of sensitive linguistic data has never been more critical. With increasing concerns over data privacy, security, and compliance, organizations and individuals must navigate a complex landscape of regulations while leveraging AI-driven technologies to streamline workflows. 随着 AI 不断改变本地化行业，敏感语言数据的处理从未像现在这样重要。随着对数据隐私、安全性和合规性的日益关注，组织和个人必须在复杂的法规环境中导航，同时利用 AI 驱动的技术来简化工作流程。
In this panel, we’ll explore the key data privacy challenges facing the industry, from protecting confidential information to ensuring compliance with evolving regulations like GDPR and the AI Act. Our speakers will share best practices for mitigating risks, securing AI-powered localization processes, and striking the right balance between innovation and data protection. 在本小组讨论中，我们将探讨该行业面临的关键数据隐私挑战，从保护机密信息到确保遵守 GDPR 和 AI 法案等不断发展的法规。我们的演讲者将分享降低风险、保护 AI 驱动的本地化流程以及在创新和数据保护之间取得适当平衡的最佳实践。
Where accessibility and localization converge 可访问性和本地化的交汇点
As global businesses strive to reach diverse audiences, accessibility and localization are increasingly interconnected. With new accessibility regulations coming into effect, organizations must rethink how they deliver content that is both linguistically and functionally inclusive. 随着全球企业努力接触不同的受众，可访问性和本地化的联系越来越紧密。随着新的辅助功能法规的生效，组织必须重新考虑如何提供在语言和功能上具有包容性的内容。
We’ll explore how accessibility and localization are two sides of the same coin—facing similar challenges, requiring shared expertise, and ultimately working toward the same goal: making content truly usable for all. Including the impact of evolving laws, the synergies between these disciplines, and practical guidance for integrating accessibility into your localization practices. 我们将探讨可访问性和本地化如何成为同一枚硬币的两面 - 面临类似的挑战，需要共享专业知识，并最终朝着同一个目标努力：让内容真正为所有人所用。包括不断发展的法律的影响、这些学科之间的协同作用，以及将辅助功能整合到本地化实践中的实用指南。
eLearning translations and where to find potential time savers 在线学习翻译以及在哪里可以找到可能节省时间的人
Translating eLearning content can be time-consuming, costly, and prone to errors. In this session, we’ll explore practical strategies to streamline the translation process, from choosing the right authoring tool to leveraging translation management systems like Trados. Learn how automation, centralized content management, and smart workflows can reduce turnaround times, improve consistency, and save valuable resources. Whether you’re dealing with frequent updates or large-scale multilingual training, this session will equip you with actionable insights to optimize your eLearning translations. 翻译 eLearning 内容可能非常耗时、成本高昂且容易出错。在本次会议中，我们将探讨简化翻译流程的实用策略，从选择合适的创作工具到利用 Trados 等翻译管理系统。了解自动化、集中式内容管理和智能工作流程如何缩短周转时间、提高一致性并节省宝贵的资源。无论您是在处理频繁的更新还是大规模的多语言培训，本课程都将为您提供可作的见解，以优化您的在线学习翻译。
Today’s ethical dilemmas in translation and how to overcome them 当今翻译中的道德困境以及如何克服这些困境
As the localization industry evolves, so do the ethical challenges facing translation professionals. From AI-generated content and machine translation bias to cultural sensitivity and data privacy concerns, translators and localization teams must navigate complex ethical dilemmas while maintaining accuracy, fairness, and integrity. 随着本地化行业的发展，翻译专业人员面临的道德挑战也在不断增加。从 AI 生成的内容和机器翻译偏见到文化敏感性和数据隐私问题，译员和本地化团队必须在保持准确性、公平性和完整性的同时应对复杂的道德困境。
This panel brings together industry experts to discuss the most pressing ethical issues in translation today. How can we ensure AI-driven translations uphold ethical standards? What responsibilities do localization professionals have in preventing misinformation or cultural misrepresentation? And how can businesses balance speed, cost, and quality without compromising ethical principles? 该小组汇集了行业专家，讨论当今翻译中最紧迫的道德问题。我们如何确保 AI 驱动的翻译符合道德标准？本地化专业人员在防止错误信息或文化虚假陈述方面有哪些责任？企业如何在不损害道德原则的情况下平衡速度、成本和质量？
Rightsizing your AI investment 合理调整 AI 投资规模
As AI continues to evolve, businesses across the translation industry are faced with important decisions about where to invest. Should you focus on Machine Translation (MT) or explore the potential of Large Language Models (LLMs)? In this session, we’ll break down the strengths and weaknesses of both technologies to help you make an informed choice about which is the best fit for your business. 随着 AI 的不断发展，整个翻译行业的企业都面临着关于投资方向的重要决策。您应该专注于机器翻译 （MT） 还是探索大型语言模型 （LLM） 的潜力？在本次会议中，我们将分解这两种技术的优缺点，以帮助您做出明智的选择，选择最适合您的业务。
From individual translators to large enterprises, this session will provide actionable insights on how to align your AI investment with your unique needs—without getting swept up in the latest trends. Avoid chasing the news and focus on what will drive the most value for your operations, ensuring that your AI tools are not just cutting-edge but truly effective for your workflow. 从个人翻译人员到大型企业，本次会议将提供有关如何使您的 AI 投资与您的独特需求保持一致的可行见解，而不会被最新趋势所困扰。避免追逐新闻，专注于为您的运营带来最大价值的事情，确保您的 AI 工具不仅是尖端的，而且对您的工作流程真正有效。
Language Services in the era of AI AI 时代的语言服务
The language services industry is undergoing a dramatic transformation, driven by the rapid advancements in AI technology. In this round table discussion, we’ll explore how AI is reshaping the way language services are delivered and how RWS is uniquely positioned to lead the charge in this new era. 在 AI 技术快速进步的推动下，语言服务行业正在经历一场巨大的变革。在本次圆桌讨论中，我们将探讨 AI 如何重塑语言服务的交付方式，以及 RWS 如何在这个新时代发挥独特优势。
We’ll dive into the innovative language solutions RWS offers, as well as look at how RWS ensures the highest standards in translation services for regulated industries, providing compliance and accuracy in highly sensitive sectors. 我们将深入探讨 RWS 提供的创新语言解决方案，并了解 RWS 如何确保为受监管行业提供最高标准的翻译服务，为高度敏感的行业提供合规性和准确性。
Join us to discover how AI is not just a trend, but a key enabler for future-proof language services, and how RWS is helping clients succeed in this rapidly evolving landscape. 加入我们，了解 AI 如何不仅是一种趋势，而且是面向未来的语言服务的关键推动因素，以及 RWS 如何帮助客户在这个快速发展的环境中取得成功。
Through the lawyer’s lens: Legal translation in the AI revolution 通过律师的视角：AI 革命中的法律翻译
In the fast-evolving era of legal technology, the integration of AI into legal translation is revolutionizing how lawyers and translators manage the accuracy and consistency of language across documents. This talk explores how AI tools can streamline the use of terminology by referencing multiple authoritative resources, such as statute books, preferred judicial terms, layman language, and relevant case law. 在法律技术快速发展的时代，将 AI 集成到法律翻译中正在彻底改变律师和翻译人员管理跨文档语言的准确性和一致性的方式。本次讲座探讨了 AI 工具如何通过引用多种权威资源（例如成文法书籍、首选司法术语、外行语言和相关判例法）来简化术语的使用。
While AI can handle the technical task of harmonizing terminology, human expertise remains essential for refining sentence flow and maintaining readability. By tailoring language style to the preferences of individual lawyers or businesses, AI-assisted translation achieves a balance between legal precision and accessibility, meeting the needs of diverse audiences. 虽然 AI 可以处理协调术语的技术任务，但人类专业知识对于改进句子流程和保持可读性仍然至关重要。通过根据律师个人或企业的偏好定制语言风格，AI 辅助翻译在法律准确性和可访问性之间实现了平衡，满足了不同受众的需求。
This session will provide practical insights into how AI tools are shaping the future of legal translation, empowering legal professionals to produce documents that uphold the highest standards of linguistic and legal integrity. 本次会议将提供有关 AI 工具如何塑造法律翻译的未来，使法律专业人士能够制作维护最高语言和法律诚信标准的文档的实用见解。
Organizational growth framework: Integrating localization as your company scales 组织发展框架：随着公司规模的扩大而整合本地化
In a globalized business landscape, integrating localization programs strategically is crucial for scalability and success. Localization efforts often begin with initial indicators that signal the need for a structured approach. Organizations may notice challenges such as inconsistent translations, duplicative efforts, or difficulties scaling content for global audiences. Recognizing these early signs helps guide the transition to a centralized and efficient localization model. 在全球化的商业环境中，战略性地整合本地化计划对于可扩展性和成功至关重要。本地化工作通常从初始指标开始，这些指标表明需要结构化方法。组织可能会注意到翻译不一致、重复工作或难以为全球受众扩展内容等挑战。识别这些早期迹象有助于指导过渡到集中高效的本地化模式。
In this session we’ll introduce an “Organizational Growth Framework” outlining how localization evolves with a company’s development. This framework provides a roadmap for aligning localization with organizational maturity, ensuring it supports growth and global ambitions. 在本次会议中，我们将介绍一个“组织成长框架”，概述本地化如何随着公司的发展而发展。该框架为使本地化与组织成熟度保持一致提供了路线图，确保它支持增长和全球雄心壮志。
My journey from linguist to AI Language Specialist 我从语言学家到 AI 语言专家的旅程
The rapid rise of AI is transforming traditional roles across industries, and the language profession is no exception. Adapting to an AI-driven world requires finding opportunities in a rapidly changing industry and building a skill set that sets you apart. However, going through this change can feel intimidating and overwhelming at first. AI 的迅速崛起正在改变各行各业的传统角色，语言行业也不例外。要适应 AI 驱动的世界，需要在瞬息万变的行业中寻找机会，并培养让您与众不同的技能。然而，经历这种变化一开始可能会让人感到害怕和不知所措。
Becoming an AI Language Specialist allowed me to combine linguistic expertise with emerging technologies in a way that goes beyond traditional translation. This new role bridges essential linguistic skills with technical proficiencies and equally important soft skills. 成为一名 AI 语言专家后，我能够以超越传统翻译的方式将语言专业知识与新兴技术相结合。这个新角色将基本的语言技能与技术熟练程度和同样重要的软技能联系起来。
Through personal experiences and practical examples, I will show you how by embracing the evolution, language professionals can not only adapt to emerging technologies but also discover new pathways for growth and innovation, redefining their roles in the ever-changing language industry. 通过个人经验和实际例子，我将向您展示如何通过拥抱进化，语言专业人士不仅可以适应新兴技术，还可以发现新的增长和创新途径，重新定义他们在不断变化的语言行业中的角色。
Women in Localization presents: Maintaining motivation during disruption Women in Localization 呈献：在颠覆中保持积极性
The localization industry is no stranger to disruption—whether from AI advancements, economic shifts, evolving client demands, or regulatory changes. With constant transformation comes uncertainty, making it increasingly challenging for professionals to stay motivated, engaged, and resilient. 本地化行业对颠覆并不陌生，无论是来自 AI 进步、经济转变、不断变化的客户需求还是监管变化。不断的转型带来了不确定性，这使得专业人士保持积极性、参与度和韧性越来越具有挑战性。
This panel brings together members of Women in Localization to explore strategies for maintaining motivation in times of rapid change. How can localization professionals adapt to new technologies without feeling overwhelmed? What role does purpose-driven work play in staying engaged? And how can organizations foster a culture that keeps teams inspired even in the face of disruption? 该小组汇集了 Women in Localization 的成员，探讨在快速变化的时代保持积极性的策略。本地化专业人员如何适应新技术而不会感到不知所措？以目标为导向的工作在保持敬业度方面起什么作用？组织如何培养一种文化，即使在面对中断时也能保持团队的灵感？
Join us for an insightful discussion on sustaining motivation, embracing change, and turning industry challenges into opportunities for growth. 加入我们，就保持动力、拥抱变化以及将行业挑战转化为增长机会进行富有洞察力的讨论。